Adrian Baker : Designer


IKEA Emails Refresh

The designs of the IKEA Family emails were given a much needed update to create a cleaner, easier-to-digest layout. The colour scheme is chosen to complement the hero image, but consideration must be given to all other images within the email to ensure a coherrent design. As brand guardian of IKEA I developed and oversaw this new look and feel and a key element to the refresh was to ensure that the email is responsive so that it scales down to show neatly across all mobile devices.


IKEA Emails Refresh


IKEA Emails Refresh


IKEA Emails Refresh