NatWest Brand Refresh

The brief was to reduce the amount of clutter appearing on press ads for NatWest by showing only what is essential, thereby allowing the photography to be the hero. The headline copy was shortened and enlarged and the amount of body copy was reduced in order to create a much cleaner look and feel.


NatWest Brand Refresh


NatWest Brand Refresh


NatWest Brand Refresh


NatWest Brand Refresh


NatWest Brand Refresh


NatWest Brand Refresh